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Thoughts on Leadership
Leading Wales Awards feature

As the deadline for entries to the 2006 Leading Wales Awards approaches, John Bath, chief executive of packaging services specialist Brecon Pharmaceuticals Ltd in Hay-on-Wye, shares his thoughts on being a successful leader in Wales.

People say life isn’t fair and sometimes it isn’t. But more often than not, it all works out for the best. Things have happened to me that seemed rotten at the time, but they turned out to be the stepping stone to something good. Almost everyone who has treated me or one of my colleagues badly eventually got their come-uppance. Fortunately, it’s the way of the world.

We would all do much better if we try to make our own luck. Seize the initiative and don’t just wait for things to happen. It’s surprising how much we can influence events when we put our minds to it.

Recognise the danger of a slow walk across a busy street. Step up to the pace of what’s happening around you to avoid being a casualty on the thoroughfare of life and walk with your eyes open. One boss once said to me, “There’s only one thing worse than bad news, and that’s surprise bad news.” We can usually do something about bad news if we give ourselves the time to do it.

It’s a cliché, but generally in life you reap what you sow. Treat people well and, for the most part, they’ll reciprocate. The converse is also true. I was once told, “Be good to people on the way up, because you’ll run into the same people on your way back down.” Trust is a commodity that can take months or years to earn but can be lost in an instant.

I’ve always maintained that regardless of job title, we all share an equal responsibility for moving a business forward. In fact just a few weeks ago, I had the opportunity to match my words with actions when the staff canteen was short staffed and unable to operate.

My offer to help was greeted with a mixture of incredulity and amusement. After a brief period of intensive training, I was assigned to wash-up duties. I had initially been assigned to food preparation but a competence gap was identified at an early stage!

The revenues for the canteen that day were allegedly an all time high. Not because of the improved service but with the huge volumes of people coming to see the CEO do an honest day’s work. It was fascinating to see another side of Brecon Pharmaceuticals though, and to work side-by-side with people I wouldn’t normally be able to. I think they appreciated it too.

Little things don’t mean a lot, they mean everything. How long does it take to offer a thank you, a greeting, a smile or a compliment? As a young man, I remember being on cloud nine when the MD of the day walked past me in the car park and said “Marvellous presentation, well done.” He had been listening!

When you’re a leader, you think you’re watching your people. You may be but they’re also watching you - intently. And they will draw all sorts of conclusions from what they see.

People consciously or subconsciously emulate the behaviour of their leader over time, be it good or bad. Good behaviour is a tonic for the organisation and bad behaviour becomes a cancer that ultimately destroys. Like it or not, the leader is the de facto role model for his or her people.

The leaders that have motivated me over the years are the ones that have demonstrated passion and enthusiasm in their roles. They love their work, their organisation and their people. There’s nothing so infectious as enthusiasm - except a lack of it. Leaders who are not enthusiastic about their work should find something else to do.

Shying away from difficult or unpleasant decisions for fear of employees’ reactions is pointless. People are far savvier than many think. An unpleasant decision will be accepted if it can be shown to be fair. If it is unfair, it deserves to be challenged. It is as simple as that and should be embraced.

If you don’t know the answer to something, it’s far better to say so than to try to make it up. You’ll soon get found out. The best leader in the world doesn’t know everything. People will respect your honesty that you don’t know – but then go away and find out.

Build up and maintain a network of friends and colleagues and never be scared of asking for help. There’s almost always someone not more than a phone call or two away who knows more than you do. One day you may be able to return the favour.

Remember what didn’t work five years ago, might work now. Circumstances change, people change, organisations change, markets change. Just as “we’ve always done it this way” is seldom a good enough reason for continuing, “we’ve tried that before and it didn’t work” is insufficient reason to rule out trying it again.

Innovation is not something a leader can afford to shy away from so keep an open mind.

John Bath won the 2005 Leading Wales Award for Businesses with more than 250 employees. To nominate a leader at any level in an organisation for the 2006 Leading Wales Awards, log on to www.leadingwalesawards.com. Deadline for entries is Friday 11 November 2005.

JOHN’S TOP FIVE TIPS

1. Get a clear vision in your own mind of where your organisation is headed
2. Relentlessly articulate the vision until everyone else knows it too
3. Lead with passion and enthusiasm – they’re infectious
4. Behave as you want others to behave and watch them follow
5. Be mindful of the little things… in the end, they can mean everything

JOHN’S TOP FIVE DON’T’S

1. Don’t be a leader if you’re not passionate about it
2. Don’t put your own interests ahead of the business and your people
3. Don’t shirk the difficult decisions… they won’t go away
4. Don’t make quick decisions if you don’t have to. Deliberation actually saves time
5. Don’t betray people’s trust or loyalty…you’ll never get them back




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