| FINALIST: Businesses
with up to 250 employees Kate Matthews, Managing Director, freshbaked Training |
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| freshbaked Training employs 22 staff and provides vocational training and qualifications to the private and public sectors in leadership & management, learning & development and information technology.
Kate puts staff welfare at the forefront of the business plan, making flexible working a reality not just a mission statement. Kate has cultivated an inclusive culture at freshbaked Training and encourages the whole team to make suggestions for improvements. She ensures that all members of staff are involved in the development of the business plan, and remain updated on how their team is progressing towards its objectives. One of Kate’s key strengths is her ability to spot potential in others and she works hard to maximise the talent within the organisation, encouraging people to take the lead in their own areas of expertise. As a busy mum of two young children, Kate recognises the importance of supporting her employees’ work-life balance and actively encourages them to take up flexible working regardless of parental status, role or length of service. She also promotes opportunities for women by offering rewarding part-time employment opportunities, and has recruited and promoted pregnant women on several occasions. Kate has created a secure environment for people to progress personally and expand their skills outside of their comfort zone. Most of all, through leading by example, she has demonstrated that it is possible for women to have a successful career without compromising their right to start a family. |
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