COSi is a leading developer and manufacturer of beauty and health products providing a full subcontract manufacturing business.

Since Bobby joined COSi in 2002, he has been the driving force behind the transformation of the company into a leading global company, and his achievements have secured the future of many jobs at COSi’s Maesteg factory. Bobby introduced a system of team-based working on the shop floor, which directly improved productivity. His leadership style proves that performance can be improved through investment in people, which has defined Bobby’s leadership style. He has instigated learning and training programmes in the company, with teams regularly presenting their achievements to the board. His changes have made a real difference, leading to a drop in accident numbers, lower absenteeism and higher productivity levels. Thanks to Bobby, there is a team spirit at all levels of the business, from product development to working with customers to improve their business. Bobby has also created a management team with an understanding of the company as a whole. One of the ways he did this was by introducing a policy of senior managers going back to the factory floor to learn the processes of manufacturing. Whenever possible he personally interviews each manager to ensure that the ethos of the company is maintained at all levels. Bobby lives the company’s values, and his commitment to developing the potential of all his staff has created genuine employee loyalty. He has an exceptional ability to motivate others, and uses the talents of his whole workforce to continually surpass expectations. Bobby aims to help others in all he does, and is humble in accepting praise for his inspirational leadership. His honest yet passionate leadership style is what makes COSi the success it is.