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Pace Telecom is an established communications
company delivering services and products to thousands
of SME businesses throughout the UK.
Caroline has forged a successful career in a male
dominated environment. However, her achievements
are all the more impressive when you consider
she is still only 27 years old. Caroline has worked
in every department since joining the company
eight years ago as an office junior and now holds
down one of the most senior roles with the company.
She has worked in; administration, customer service,
order processing, Sales, Marketing and CRM –
actually setting-up some of these departments
herself.
In all her roles Caroline has demonstrated excellent
leadership, organisational and inter-personal
skills making a success of all her posts continually
adding value throughout the business. She has
a strategic approach and has increased sales by
160%, reduced customer turn over from 30% to 2%
and aims to transform the company from a £6
million turnover to a £20 million turnover
within the next three years. In the face of opposition
Caroline has restructured and reorganised staff
and created and implemented a Customer Relationship
Management Strategy, which has had a significant
and positive effect on customer satisfaction and
the company’s bottom line.
Having recently identified a gap in the market,
the interest generated has contributed to turnover,
doubling in the past 2 years. Caroline has been
leading and managing the culture change, moving
the business away from a small businesses mentality
to that of a larger organisation. Caroline provides
clear direction, unrelenting enthusiasm and boundless
energy and drive. Her changes improve results;
turnover this year is estimated to be £7-£8
million compared with £1.5 million in 2003.
Colleagues say Caroline is inspirational, creative
and focused.
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