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John Bath has a natural passion for quality, so it is not surprisingly that he has gravitated to a role which demands 100% accuracy.

As chief executive officer for a healthcare packaging company, ensuring drugs are packaged correctly carries enormous responsibility since people’s lives are at stake each and every day. Making sure mistakes don’t happen requires company-wide commitment. And John’s infectious enthusiasm has made that happen at Brecon Pharmaceuticals.

Des Preece, training and standard development manager, nominated John for the Leading Wales Awards. “The theory of leadership is a discrete session within the company management development program. The participants always manage to become actively involved in any discussion regarding the qualities and characteristics expected from a leader. John joined the company in 2001 and within a very short time the tangible aspects of leadership were obvious to all. John’s energy and vision has created a thriving culture. Change is regarded as dynamic and the fear factor of failure has been replaced with an encouragement to try and in trying to learn, develop and ultimately succeed."

This isn’t the first time John’s commitment to quality has led to significant organisational change. In the early 1990’s John moved back from the USA, where he had been working for six years, to head up a failing UK arm of the business. As managing director, he was tasked with the job of deciding the fate of the factory which was beset with ancient equipment and disastrous employee/management relations. It took John just one year to turn the factory around and convince a highly suspicious workforce to buy into his ideas. Indeed, he succeeded where many others before him had failed.

Getting others to share his vision is something John said he learnt at school. “I was really inspired by my physics teacher who had real passion for his subject and I realised that there is nothing more infectious than enthusiasm.”

Such enthusiasm spurred John, at the tender age of 19, to pursue the study of atomic and nuclear physics at Oxford University: “Studying the subject in the 1970’s was so exciting. Major discoveries were taking place at the time. But trying to find work in this field was difficult, so I decided a career change was in order.”

He quickly rose through the ranks in the packaging industry, entering senior management in his early thirties. He gained an appreciation for the importance of quality from reading the work of guru W. Edwards Deming. John explained: “A lesson I’ve learnt now that I’m older and wiser is that if you want to lead people down a chosen path, you really need to know what you’re talking about. Over time, your confidence grows as you learn what works and what doesn’t. “

For those aspiring leaders without years of expertise behind them, John advised, “Get a good mentor. Try and work alongside someone whom you respect and who inspires you.”

IIn the face of adversity, John upholds his belief that integrity and honesty are his driving principles. With a fervent belief in doing what’s right, John will not compromise his beliefs for the sake of success. “If I fail,” he said, “I fail honestly”.


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