FIRSTPLUS was created in 1997 to provide a unique secured personal loan product.

Jeremy joined FIRSTPLUS as CEO in October 2003. To date turnover has increased by 36% and pre-tax profits by 29%. So how did he do it? Jeremy is committed to the business philosophy of Value Based Management (VBM). VBM is a set of principles and processes that creates better strategies, better plans and better results. However, these outcomes cannot be achieved without an underlying commitment to great customer service and, most importantly, a great people model. At the heart of this people model is a drive to make employees feel they own the business and their work. The aim is to inspire and motivate staff by respecting their contribution and rewarding it. As a result staff at FIRSTPLUS relish coming to work and are determined to excel in what they do. Jeremy believes being a good leader is about fostering a positive attitude by giving people a clear understanding of the business, its beliefs and its values. FIRSTPLUS has been successful in winning several awards and Jeremy has been praised by judges for being totally focussed, a good communicator and for creating a world-class management team. The result is highly motivated people and a steadily increasing base of satisfied customers. The company was 12th in the Sunday Times Top 100 Companies to Work For in 2006 and 1st in Wales. Colleagues say Jeremy is an inspirational leader who has brought fun back to the workplace and nurtures a culture that allows people with ambition to flourish.