Sharon Adams is the Sales Manager at the Village Hotel, Cardiff

Finalist: Team Leader

Sharon Adams, sales manager at Village Hotel in Cardiff, is a key member of the senior management team and a role model to her peers and team. She has responded to significant structural changes in the last 12 months with enthusiasm, energy and professionalism.

During her time in her role, Sharon has taken the sales team under her wing and created a team of budget-conscious and focused individuals. She has implemented strategies to ensure that each revenue is maximised and has helped all departments within the hotel to achieve their financial goals. The hotel is now exceeding budget and is the top performer within the 17 Village Hotels across the UK. New Sales Managers are sent to train with Sharon so that she is able to extend her influence across the company.

Sharon’s strategies and attributes include exceptional account management, modern sales techniques and creating a fun day-to-day environment in the sales office. She has unique product knowledge and an understanding of how every aspect of the hotel is run.

She garners great respect from the team at Village Cardiff because she leads by example and demonstrates loyalty at all times. She is consistently honest and straightforward with clients and has the same direct attitude to her superiors.

Village Cardiff and the sales team are Sharon’s passion – she has worked consistently hard for the hotel and taken the team to new levels of achievement and job satisfaction. She is motivational, dedicated and passionate.

Tell us something your colleagues don’t know about you?
I went through to the penultimate round of the this years Apprentice

Who inspires you?
The people I have worked with throughout my career. They taught me everything I know, built my confidence and let me experiment with different ideas.

What is your top leadership tip?
Never be afraid to say no